Rendering 2

The headline of the article is What She Did For Love: Tracey Emin Hearts Times Square,  which was published on http://www.artnews.com by Robin Cembalest. The article deals with unique digital art. Firstly, the author writes that every night next month, at the stroke of 11:57, Tracey Emin will restore neon and romance to Times Square. On more than 40 screens large and small, for a span of three minutes, her six messages of love will spell themselves out, digitally animated to appear as if being written by a giant unseen hand. For example, such phrases as I Can’t Believe How Much I Loved You, When I Hold You I Hold Your Heart, etc. 

Secondly, Robin Cembalest points out that at precisely midnight, the screens return to their normal duties as space for clients of the Times Square Advertising Coalition, which last May began lending three minutes a day to the Times Square Alliance for late-night public-art projects. Curated by Times Square Arts, this “Midnight Moment” has featured works ranging from Yoko Ono’s Imagine Peace signs to video paintings by emerging artists Taxiplasm and Jonathan Henry.

Thirtdly, the author gives a reader the information that other love neons are currently on view at White Cube in São Paolo and at Lorcan O’Neill in Rome; others were shown by the artist’s New York gallery, Lehmann Maupin, at the last Art Basel Miami Beach.

Then Robin Cembalest tells us a bit about the artist's opinion, about these digital pictures. For example," The artist, who grew up surrounded by neon signs in Margate, likes the idea that her high-tech animations will instill a retro feeling in Times Square, evoking the neon lights of the past.“I wonder if people will stand underneath them and kiss and have their photos taken,” she says."

The author stresses the idea that while the messages can be seen as a valentine to New York, they can also be considered a calling card for an increased presence on this side of the Atlantic.

Finally, Robi Cembalest writes that  last year the Queen appointed her Commander of the Most Excellent Order of the British Empire (CBE) for her contributions in visual arts, an honor that sparked a small media frenzy. And quotes the artist: “If I was to do it in Piccadilly Circus it would cause a big fuss in the U.K.,” she comments. “I wonder how it will be in Times Square."

I like this article very much, because we get to know about new artistic genre, such as digital art and, moreover that this art serves for the sake of love.